Most ineffective Ways to
Market on Social media like Facebook

There are very common marketing
mistakes that even promotion
veterans commit on Facebook. It
seems like even the very best of us
are not immune to these common
mistakes.
It’s a good idea, if you want to save
a lot of time, effort and money at
this point, to become aware of these mistakes. This will decrease the likelihood
that you will probably commit these same errors. 

Pulling Random Content and Curating Them Based Solely on Keywords

You can’t be lazy and just set Facebook
publication tools up to just pull any and
all content from Facebook that has
something to do with your keywords and
then just blast them out. You’re just
spamming when you do that.
You have to be very deliberate and
careful regarding the kind of content, whether curated or not, that you will
associate with your brand.

Using Mass Content Posters with Discovery Tools

Many marketers use some sort of
one-size-fits-all mass promotions
tool for Facebook. They would
discover all sorts of Facebook groups
and pages, and then they would use
this tool to spam those areas.
Don’t do that. You’re not doing your
brand any favors when you do that. All you’re really doing is you’re spamming.
It’s only a matter of time until you get banned.


Promoting Direct Affiliate Links or Direct Sales Page Links

There’s an old saying, “You can lead a
horse to water, but you can’t make it
drink.” By the same token, you can get
a lot of people on Facebook to click on your links, but don’t expect them to
convert once they go to that affiliate
sales page or your own direct sales
page.
Why won’t people buy? After all, they did click on your ad, right? Answer: they
haven’t been properly qualified. In many cases, they clicked out of curiosity.
Maybe they clicked by mistake.
Whatever the case, you still did not get a sale!
Posting direct links is not the way to go. You have to build confidence. You have
to build trust first.

Starting a Paid Campaign with an Immature Page

If your page is very new or there’s
really not that much engagement
yet, you might want to hold off on a
paid campaign. You simply don’t
have enough target audience
profiling information to base a
successful paid campaign on.

Starting Off Facebook Paid Campaigns with a Bang

Do not start off your paid campaigns
with a bang. Start with a free campaign
first, build your audience organically,
get some consumer intelligence, then
you should have the information you
need to put together an experimental
paid marketing
campaign.
Start low and slow. The worst thing you can do is to jump in with a massive
budget, and absolutely no clue.